Create a campaign
- Open Outreach and choose Organisation-wide or a department from Scope.
- Select New campaign.
- Enter a Name. Add an optional Description, Starts, and Ends date and time.
- Add an AI brief (optional) if staff may use AI to draft campaign share-kit captions. Keep it focused on the campaign message; contact details are not used by the AI drafting flow.
- Select Create campaign.
Activate and manage the campaign
On the campaign page, use Edit to update its name, description, dates, or AI brief. Use Change status to move it through the available stages:- Draft: participants cannot add contacts or log touchpoints.
- Active: participants can add contacts, log touchpoints, and generate ad share kits.
- Completed: no new contacts can be added, but each contact remains visible to its owner.
- Archived: the dashboard keeps an aggregate snapshot, while contacts and touchpoints are permanently deleted. This cannot be undone.
Add and follow up with your contacts
You can add contacts while the campaign is Active.- Open the campaign and go to Your contacts.
- Select Add contact.
- Enter the contact’s Name. Add Phone (optional) and Note (optional) if useful for your follow-up.
- Select Add contact. The contact is private to you.
- Select the contact row to open its details. Use Edit to update its details or choose a stage.
- Use the stage stepper to record progress through Contacted, Visited, Attended, and Joined. If follow-up should stop, select Close contact…, choose a reason, and select Confirm.
Generate an outreach share kit
Campaign managers can create a draft for review from an Active or Completed campaign.- In the campaign’s Share kits section, select Generate with AI.
- Add an optional Brief with anything extra to emphasize.
- Choose any Channels you want captions for. Leave the channel list blank to request only the generic caption.
- Add an optional Image prompt, then select Generate.
- After the draft is created, an approver reviews it before it is published to the campaign.